User Resistance Intention in Cultural Heritage AR Experiences from anInnovation Resistance Theory PerspectiveZHANG Yinan KONG Yue(1.Faculty of Business, Macau University of Science and Technology, Macau, 999078;
Mechanisms Linking Customer Participation to Customer Loyalty in theCatering IndustryWei Mao (City University of Macau Macau 999078)Abstract:This study examines the relationships among customer participation, perceived servicequality, customer trust, and customer loyalty in the context of China's catering industry. Drawingon existing literature, a c…
A Study on the Impact of Green Credit on Firms' Green Technological InnovationYunan Guo (City University of Macau Macau 999078)Abstract:This paper systematically reviews existing literature on the relationship between greencredit and corporate green technology innovation, and deeply analyzes the current state anddevelopment trends of China's green c…
Party building guidance in private colleges and universities from theperspective of integrated governanceexploration on the practical path of career developmentWu Dekai，Huang Peier Abstract:Under the background of deepening the reform of higher education in the new era, howto effectively play the leading role of party building, solve the problem of…
Solid Discipline and Liquid Connection: Platformed Production and Resistance ofBreastfeeding Anxiety- Taking Xiaohongshu as an ExampleHUANG Yuanshe(1.Macau University of Science and Technology,Macau 999078)[Abstract]: In digital parenting platforms, maternal emotions are being deeply shaped by algorithmiclogic and commercial mechanisms. This paper f…
Research on the Mechanism of Impulsive Consumption Driven by NarrativeTourism Live Streaming: Based on the SOR Model and the Mediating Effect ofEmotional ValueREN Ran1, SHEN Lingcai2, CAO Xuxu1, LIU Wen1(1.School of Economics and Management, Tianjin Agricultural University, Tianjin 300392; 2. CATARC AutomotiveData of China (Tianjin) Co., Ltd., Tianj…
Algorithm Aesthetics: The Source, Rules and Generation Process of AI Aestheticsfrom the Perspective of Heterogeneous AestheticsZHU Hua(1. International Association for the Study of Real-World Assets,Hong Kong 99907)[Abstract]: When the aesthetic subject expands to algorithmic intelligence, the source and essence ofits aesthetic appeal become the cor…
The Legal Application of Voice Wake-Up Words from the Perspective ofIntellectual Property RightsChen Siyang(1.Law School of Macau University of Science and Technology, Macau 999078)[Abstract]: Voice wake-up, as one of the key technologies driving the rapid development of artificialintelligence, plays an irreplaceable and significant role in human-co…
The Adaptive Dilemma and Solution of Notification Deletion Rules in the Contextof Personal Rights Network InfringementLONG Xinxuan(1. Law School of Macau University of Science and Technology, Macau 999078)[Abstract]: The notification deletion rule was initially established to address online copyrightinfringement and aimed to balance the interests of…
Integration and Innovation: The Reference of Macao's PharmaceuticalAdvertising Law to the Legislation in the MainlandRAN Qiuchen(1.Beijing University of Chinese Medicine Oriental College, Langfang, Hebei 301739)[Abstract]: Since its return in 1999, the Macao Special Administrative Region has, under the guidanceof the "One Country, Two Systems&q…
Research on the Path and Practice of Cultural Integration in College EnglishTeaching from the Perspective of Intercultural CommunicationTaking the Courses College English Viewing, Listening and Speaking andIntercultural Communication as ExamplesZHAO Jiaqi(1.Zhuhai University of Science and Technology, Zhuhai Guangdong,519041)[Abstract]: Against the …
Challenges and Adaptation: An Educational Narrative Exploration of a PubliclyFunded Teacher Training Student's Adaptation Period upon EmploymentFU Yuhang1, TANG Jiayue2(1.Faculty of Culture and Creativity, Beijing Normal University-Hong Kong Baptist University, Zhuhai5190872,China;2.Faculty of Psychology, Southwest University, Chongqing 400715,China…
Research on the Optimization Path of Stage Practice Teaching Mode for Music Performance Courses in Colleges and UniversitiesHuang Zixuan(Zhuhai University of Science and Technology School of Music and Dance, Guangdong, Zhuhai 519042)[Abstract]: The stage practice teaching of music performance courses in universities is confronted withstructural chal…
Research on Precise Teaching Paths for Integrating Anti-Japanese NationalMusic into Music Major Education in the Context of Building a Strong Education NationLONG Tiantian1,LI LitaP3, LI Zhijian3,WANG Decai4*(1.Sejong University, Seoul05006, Republic of Korea; 2.Changshin University,Changwon, 51352, Republic of Korea;3.Kyungnam University, Masan, 51…
The enlightenment of Macao's master's degree in nursing education to ourcountry's mainlandSHEN Yi1,QIXueqin2(1. Mir Lake Nursing College, Macau 999078;2.Peking University Shenzhen Hospital, ShenzhenGuangdong,518036)[Abstract]: Objective To compare the differences between master's degree in nursing education inMacao and mainland China, summarize the …
Empirical Research on the Teaching of General Education Courses in British andAmerican Drama from the Perspective of Knowledge GraphsSU Feng1, ZOU Yanghang1, CONG Chengtao2, ZHAO Zixuan1, JI Shifeng1, WANG Weiyue1, QU Wenjun1, XIAO Leling1(1.Beijing Normal University, Beijing 100875;2. Nan Tong Primary School of Shenzhen Nan Shan Experimental Educat…
The Education Mechanism and Optimization Path of College Teachers' MultipleRoles from the Perspective of Curriculum-based Ideological and PoliticalEducationWu Xinyan1, Qin Ruyu2 (1.Xiangtan University, Xiangtan, Hunan 411105; 2.Central South University, Changsha, Hunan 410000)[Abstract]: "Establishing moral character and fostering individuals&q…
Research on the Paths and Functions of the Grassroots Communist Youth League organizations in Vocational Colleges Participating in the Integration ofIdeological Education into CurriculumYANG Huil,HOU Peisen,GUO Jun,KANG Weil,QIU Man',XIAO Haiqing(Research on the path and role of curriculum ideology and politics 201514)[Abstract]: Vocational undergra…
Teaching Exploration of Combining Flipped Classroom with Digital VideoTechnology CoursesZHANG Cuiping, XIE Jiazul, ZHANG Baoju, XUE Mengqil(1.Tianjin Normal University School of Electronic and Communication Engineering, Tianjin 300387,China)[Abstract]: In the teaching of digital video technology courses, there is a problem where thefoundational know…
The Intangible Cultural Heritage Inheritance and Application of Jin Dialect inModern Distance EducationZhangYun(1.Shanxi University of Finance and Economics, ShanxiTaiyuan 030006)[Abstract]: From the perspective of modern distance education's dialect culture innovation, based onfirst-hand investigation data and combined with existing literature, thi…
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