Solid Discipline and Liquid Connection: Platformed Production and Resistance ofBreastfeeding Anxiety- Taking Xiaohongshu as an Example

Solid Discipline and Liquid Connection: Platformed Production and Resistance ofBreastfeeding Anxiety- Taking Xiaohongshu as an Example

HUANG Yuanshe

(1.Macau University of Science and Technology,Macau 999078)

[Abstract]: In digital parenting platforms, maternal emotions are being deeply shaped by algorithmiclogic and commercial mechanisms. This paper focuses on breastfeeding anxiety content such as"insufficient milk supply"and " failed milk pursuit" on Xiaohongshu, collecting 500 highlyinteractive notes and 9,560 comments, and incorporating theories of emotional labor, algorithmicgovernance, and digital discipline. The study finds that Xiaohongshu transforms anxious e­xpressionsof maternal duties into " highly disseminable value content" through emotion recognition andinteraction weighting mechanisms. At the same time, users establish instantaneous liquidconnections" through comment interactions. Although fragmented, micro-practices such as discoursedeviation, data refusal, and community escape offer potential for the reconstruction of the digitalmaternal care ecosystem. The article finally proposes a three-dimensional intervention framework ofalgorithmic regulation - platform responsibility - user empowerment.

[Key Words]: Breastfeeding anxiety; Xiaohongshu; Digital platform; Solid discipline; Liquid connection

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