The Influence of Friend Impression on Effectiveness of Advertisement Generatedby Users in WeChat MomentsSONG Sigen1 SHI Wei2 WANG Ping3(1.School of Economics and Management, Shanghai Institute of Technology, Shanghai ,201418;2.School of Digital Intelligent Finance & Accounting, Anhui Technical College ofIndustry and Economy, Hefei, Anhui, 230051;
The Differential Breakthrough Path of Private Banking Business of Smalland Medium-Sized Banks from the Resource-Based PerspectiveZhang Jing1,*Zhang Zhuo1（1.School of Business, Macau University of Science and Technology, Macau China,999078）Abstract: With the continuous accumulation of household wealth and the rapid expansion of the high-net-worth (…
The Past, Present, and Future of Yellow the River CivilizationXU ZhaoshouAbstract: The Yin-Yang and Five Elements in traditional Chinese culture are the best code for interpreting the operation of the universe. Through the author’s long-term research on the Fuxi Bagua and the Nine Palaces, it can be roughly sorted out that the Chinese civilization …
A Study of the Diasporic Writing and its Contemporary Significance of theCanadian Chinese Writer Chen He’s Mirror of the SkyWANG JinAbstract: The Canadian Chinese Writer Chen He has been focusing on writing about contemporary Chinese new immigrants’ experiences of living in another country. His collection of stories Mirror of Sky complies five sho…
張曉琴教授調入中國人民大學的時間不長，但我們認識已經很久了。她在北京師範大學工作的時候就和我說過，要寫一部以非遺為主題的長篇非虛構作品，我當時就覺得這是一個非常好的主題。錢穆先生在論述中華文明時說的話：“羅馬如於一室中懸巨燈，光耀四壁；秦、漢則室之四周，遍懸諸燈，交射互映；故羅馬碎其巨燈，全室即暗，秦、漢則燈不俱壞，光不全絕。因此羅馬民族震鑠於一時，…
Dialogical Poetics in Encounter ——Paradigmatic Innovation and Ethical Reconstruction in the IntangibleCultural Heritage Writing of ZhinianLIU BiaoAbstract: Current writing and research on intangible cultural heritage often fall into the paradigm trap of the “I-It” relationship, objectifying inheritors into an observed and spoken-for “Others”. …
The Contemporary Transformation of “Obsession” and the ObsessiveTransformation of the Contemporary：Notes on Zhang Xiaoqin’s ObsessionWU LvAbstract: Professor Zhang Xiaoqin’s “obsessive” writing in Obsession unlocks a set of dialectical imaginings within the concept of “obsession”: how folk art’s “obsession” can be “de-heritage-ized” an…
Rebuilding “Accessible Macao”: A Study on the Public Perception Transformationof Tourist Destination Images from the Perspective of Social RepresentationTheoryBAI JingtingAbstract: Based on the theory of social representation, this study explores how Macao’s tourism image has transformed from a “luxury gambling city” to an “accessible cultural…
The Deity-Human Relationship and Emotional orderin the NaZha Beliefs in MacauFANG HuanAbstract: Against the background of the continuous expansion of scientific rationality, folk beliefs are often placed within binary evaluative frameworks such as “tradition versus modernity” and “rationality versus superstition”, which tends to oversimplify the…
The “Jinlian” Phenomenon in Small Theatre Cantonese Opera and Its AestheticConstruction——An Interview with the Creative Team of JinlianLIN GuanxingAbstract: The small-scale Cantonese opera “Jinlian” successfully toured various domestic cities such as Beijing, Shanghai, Guangzhou, and Hangzhou, triggering the “Jinlian” phenomenon. This event …
A Study on a Controversial Patriotic Musician Yu An-pinLI QiyuanAbstract: Yu An-pin was a musician and sports specialist active in southern China during the 1930s and 1940s. He graduated from the Department of Physical Education of Peking Normal University in his early years. After graduation, he taught at more than ten schools in Guangdong, Hong Ko…
Flattened Art History: The Bandwidth Revolution and Artistic InnovationSUN TaoAbstract: Traditional art is grounded in the holistic structure of meaning within a society and its culture. Modern culture, by contrast, dissolves diverse meaning structures into homogenized symbolic elements, reassembling them within a theoretical narrative of “developm…
A Study On Cheng Jiasui’s Opera Activities from the relation of Litertati andChinese Opera PerspectiveZHANG LijuanAbstract: The previous studies of Cheng Jiasui (1565–1643) have been mainly focused on his identity as a commoner poet and as a painter. In fact, Cheng Jiasui was also well versed in music and theatre. His daily engagement with opera a…
Preserved in a Foreign Land, A Reference for Civilization:A Study on the Artistic Characteristics and Value of Chinese Opera New YearPaintings in JapanZHOU YangAbstract:Opera-themed New Year paintings are an important form of Chinese folk art. They keep a lot of the aesthetic habits and moral ideas from late Qing society. Because Japan is close to C…
Shen Diemin's Yijing Textual Criticism Research duringthe Republican China PeriodZHU Guanglei(Department of Philosophy, School of Political Science and Public Administration, Soochow University, Suzhou 215123, Jiangsu, China)
Comparison of Zhu Xi and Wang Fuzhi on Image MathematicsJING Jun(College of Politics and Public Administration, Qufu Normal University, Qufu, Shandong 273165)Abstract: Zhu Xi's and Wang Fuzhi's symbolic yi-ology are developed along different academic paths, which are"different ways", but both of them have the characteristics of Confucian p…
Review of Researches on the Qin Bamboo Slips Guicang Excavated atWangjiatai, Jiangling, HubeiLU Na(Advanced Institute for Confucian Studies, Shandong University, Jinan 250100, China)Abstract: The discovery of the "Gui Zang" section of the Qin bamboo slips from the Wang Jiatai collection hasprovided crucial materials for clarifying the hist…
A Study on the Relationship between the Zhouyi and Ancient ChineseAstronomical CalendarsLI Xuehao(Yunnan Chinese Zhouyi Research Association, Kunming, Yunnan, 650000)Abstract: From "observing celestial phenomena to determnine scasons" to the creation of calendrical systems, theself-refinement of ancient Chinese astronomy was deeply influen…
Research on the Ontology of Yi(Book of Change)-A Comparison with theOntologies of Husserl and HeideggerCHEN Yuan(Department of Philosophy, School of Humanities, Nanchang University/Institute of Philosophy, Nanchang University)
The Study of Yi as the First PhilosophyYIN Zhaokun(School of Philosophy, Shaanxi Normal University, Xian 710119, China)Abstract: The first philosophy is a foundational discipline in Western philosophy, and the study of the I Ching(Yijing) in Chinese philosophy has been closely linked to first philosophy from the very beginning of Chinesephilosophica…
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