Generative AIImagesEmpowering Cultural andTourism Promotion in Gansu Province
Yang Huimin¹
(1.Yang Huimin Northwest Normal University, Lanzhou, Gansu , China)
[Abstract] Generative Artificial Intelligence (AIGC) is reshaping the entire workflow of image creation. Characterized by high efficiency, low technical threshold and diversified creation features, it has brought unprecedented opportunities to the production of local cultural and tourism promotional visuals. Gansu Province boasts abundant natural landscapes, historical heritage and folk custom resources, yet traditional promotional images for local cultural tourism suffer from long production cycles, stylistic homogenization, monotonous expressive techniques and insufficient audience empathy. Based on the theoretical system of human-machine collaborative review and iteration for film and television creation, this paper establishes a core framework consisting of the Idea-Implementation-Effect Evaluation model, the upgraded 5W1H root cause analysis method, the accumulation of personal artistic literacy and the compilation of creation manuals. Combined with the rules of generative AI image creation, audience reception psychology, communication effect theory and digital media art theory, this study explores the value logic, prevailing problems, attribution system and practical implementation paths of AIGC visuals empowering Gansu's cultural and tourism promotion, so as to advance the digital, intelligent and high-quality development of Gansu's cultural and tourism brands.
[Keywords] Generative Artificial Intelligence; Gansu Cultural and Tourism Promotion; Creation Review; Human-Machine Collaboration
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