Reform and Practice of Project-Based Teaching of Brand
Management Course from the Perspective of Industry-Education
Integration
YANG Qiuming,XIAO Yan,LIANG Min
（Suqian University, Suqian 223800,China)
[Abstract] Brand serves as a vital symbol of high-quality development, and strengthening brand buildingis an important pathway to meet people's needs for a better life.Guided by the goals of serving the regional e-conomy and empowering the brand upgrading of small and medium-sized enterprises, the Brand Managemenlcourse leverages resources from leading enterprises such as JD.com and the local industrial ecosystem to ex-plore a long-term, win-win cooperation mechanism between schools and enterprises based on value consensus.profesional co-construction, and shared development. It aims to establish an industry-education integrated pro-ject-based talent cultivation model oriented toward real business scenarios.The paper focus on addressing thepain points of weak connection between brand management knowledge and industrial development, the insuffi-cient alignment between brand management practices and industry demands, and the mismatch between brandmanagement skills and job requirements, thereby effectively enhancing students' practical abilities in brand management.
[Keywords] Industry-education integration; Brand management; Practical teaching
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