【Special Issue: Digital Marketing and Consumer Be】_Macau Chinese Publishing House Limited

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【Special Issue: Digital Marketing and Consumer Be】

The Influence of Friend Impression on Effectiveness of Advertisement Generated by Users …
Author：SONG Sigen，SHI Wei，WANG Ping
The Influence of Friend Impression on Effectiveness of Advertisement Generatedby Users in WeChat MomentsSONG Sigen1 SHI Wei2 WANG Ping3(1.School of Economics and Management, Shanghai Institute of Technology, Shanghai ,201418;2.School of Digital Intelligent Finance & Accounting, Anhui Technical College ofIndustry and Economy, Hefei, Anhui, 230051;
06-26

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