User Resistance Intention in Cultural Heritage AR Experiences from anInnovation Resistance Theory PerspectiveZHANG Yinan KONG Yue(1.Faculty of Business, Macau University of Science and Technology, Macau, 999078;
Mechanisms Linking Customer Participation to Customer Loyalty in theCatering IndustryWei Mao (City University of Macau Macau 999078)Abstract:This study examines the relationships among customer participation, perceived servicequality, customer trust, and customer loyalty in the context of China's catering industry. Drawingon existing literature, a c…
A Study on the Impact of Green Credit on Firms' Green Technological InnovationYunan Guo (City University of Macau Macau 999078)Abstract:This paper systematically reviews existing literature on the relationship between greencredit and corporate green technology innovation, and deeply analyzes the current state anddevelopment trends of China's green c…
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