Research on the Innovative Development of Henan Satellite TV from the
Perspective of Converged Media
Yang Dandi
(Modern College of Northwest University, Xi 'an, Shaanxi 710100)
[Abstract]When programs such as "Tang Palace Banquet", "Luo Shen Shui Fu", "Phoenix Singing inthe Morning Sun", and "Heavenly Court Tide Sound" were presented on the big screen, HenanSatellite TV once again broke through the traditional creative model of "traffic supremacy" and"superimposition of stereotypes", updated the content with culture, innovated the form with technology,relied on the "Chinese Festivals" series IP, and used technologies such as AIGC to revolutionize theprogram content. Build an audio-visual experience that combines historical depth with modernaesthetics; And precisely target young audiences, achieve "small-screen traffic diversion large-screenconversion" through short-video platforms such as Douyin and Bilibili, update the concept of mediaproducts, transform the media development strategy, create a unique brand with cultural positioningand content supremacy, extend the cultural tourism industry chain, form a closed loop of "contentcreation - diversified dissemination - industrial monetization", and re-enter the public eye In line withthe trend of The Times, achieve cross-border dissemination, provide practical samples for mainstreammedia to creatively transform traditional culture, and offer key inspirations for the integrateddevelopment and management innovation of non-leading provincial radio and television stations.
[Key words]Media convergence; Henan Satellite TV; Intellectual Property
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