​Composition and order: Urban Image Construction in Large-scale CulturalEvents - Taking Sun Yanzhi's 2026 Hong Kong Concert as an Example

Composition and order: Urban Image Construction in Large-scale CulturalEvents - Taking Sun Yanzhi's 2026 Hong Kong Concert as an Example

ZOU Qi

(School of Humanities and Social Sciences, Macau City University, Macau 999078)

[Abstract]:  With the increasing demand for material and cultural goods, large-scale cultural eventshave become a new focus of urban competition and a concentrated reflection of a city's image and thespirit of its citizens. "Going to a city for an individual" has become a popular trend for fans to expresstheir admiration for their idols. This article takes the author's personal experience of the Sun Yanzhi2026 Hong Kong Kaiji Concert as an example, and combines urban governance theory, emotionallabor theory, and urban image construction theory to explore how large-scale events can shape apositive city image through good governance order and humanized services. The article points out thaturban order and humanistic care are not contradictory, and certain integration can form a warm urbangovernance system, providing some new governance inspirations for the current urban development.

[Key Words]: Large-scale cultural events; Urban governance; Emotional labor; Urban image; HongKong Kai Tak Sports Park

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