Production of Audiovisual order in the Post-Television Era: Micro-Dramas,
the "Village Craze," and AI News Anchors
XU Yingqi
(XU Yingqi Guangzhou University of Applied Science and Technology,Guangzhou,China)
Abstract: Mobile interet and platformized distribution have reconfigured the production,circulation, and reception of audiovisual content, continuously loosening the audiovisual orderformed in the era of broadcast television. Against this backdrop, this article examines threerepresentative phenomena-micro-dramas, the "village craze," and AI news anchors. Drawing onpolicy-document mapping, platform content analysis, and audience discourse observation, itdevelops an interpretive framework across three axestime/affect, space/body, anddiscourse/credibility-to analyze the coupling among technological platforms, institutionalregulation, and cultural practice. The findings show that micro-dramas reorder everyday temporalrhythms through fragmented duration and high-density storytelling, thereby intensifying affectivemobilization; the "village craze," amplified by media exposure, turns rural space into acarnivalesque arena and enhances the visibility of local subjects while being incorporated intostate governance narratives; and AI news anchors shift journalistic authority from personalendorsement toward a "technology-institution" form of legitimation, prompting reassessments oftrust and reflections on the boundaries of goverance. From the perspective of "order production,"the article elucidates the structural logic and governance implications of audiovisual practices inthe post-television context.
Key words:post-network era; micro-dramas; village craze; AI news anchors; audiovisual orderproduction
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