The Impact Mechanism of Dialect-Based Live Streaming on Older Adults' Purchase Inten…
Author：Pengfei Xu Qianer Yan Yuanyuan Zhang
The Impact Mechanism of Dialect-Based Live Streaming on Older Adults'Purchase Intention in the Context of the Digital EconomyPengfei Xu1 Qianer Yan1,2 Yuanyuan Zhang3(1.Macau University of Science and Technology, Macau, China,999078;2.Shanwei Institute of Technology, Shanwei, Guangdong, 516600
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